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Europe's Agritourism Industry is one of the fastest growing sectors in the travel industry and tourism for Europe, particularly in southern Europe.

Europe has largest share of tourism arrivals and maintains positive growth. Changes in travel behavior are favorable to rural tourism :e.g. growth in independent travel, desire for new experience, more intra-regional and domestic travel. Other changes in tourist behavior are also favorable: e.g. accommodation other than hotel.

The Range of rural tourism products expected to increase significantly Therefore, rural tourism providers have the opportunity to take a greater share of tourism market Opportunities for Rural Tourism.

In Europe, transformation of rural space started decades ago and further accelerated by economic trends and European Union enlargement. Rural economies are affected by profound economic and social changes, with the risk of disappearance. Rural tourism valuable contributor to rural economy and allows diversification and favors protection and enhancement of social fabric and heritage European Rural Space.

The Agritourism offers an experience that goes beyond the stereotypical beach holiday. In addition, Agritourism has the potential to re-distribute tourists. It follows that a better organized Agritourism sector, with more diverse activities, improved accommodation and more effective.

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